With pun-filled taglines like “Halal, could it be me personally you are looking for? ” and “You had me at halal, ” Muzmatch might appear like yet another quirky app that is dating but there is even more to it than that.
Muzmatch is directed at finding wedding partners for Muslims around the world — and it also claims become near to striking one million users globally.
Running in just about any nation (though it’s best when you look at the UK, US, and Canada), the location-based application shows users the absolute most appropriate individuals near them according to a “sophisticated algorithm” which considers a variety of facets on the basis of the information they offer inside their pages.
Muzmatch had been the brainchild of 34-year-old Shahzad Younas, A morgan that is former stanley whom told Business Insider he left their task in June 2014 to understand just how to build apps after he previously the concept for the business.
“I was thinking, ‘Why is no body doing a software when it comes to Muslim market? ‘” he told company Insider. “We did not have such a thing, we had been nevertheless on websites online. “
The audience, and the problem” — something other companies had a lack of expertise in as a Muslim himself, he said he understood “the market.
“For Muslims, wedding is this type of part that is big of life, ” he explained. “we do not actually date, we marry. “
He included that the Muslim market was generally “at least 5 years behind the main-stream market and dating apps” with primarily platforms that are web-focused therefore he decided to produce Muzmatch mobile-only.
In April 2015, initially utilizing nearly $200,000 of his or her own cost savings from their nine-year banking profession, he established the initial form of the application from your home, and grew it to 50,000 users all over the world within just per year. […]